Our Blog

We know our community of 20,000+ independent beauty pros are not just goal setters, but true goal getters. Still, we wanted to hear directly from them about their goals for 2025. Here’s a recap of what they shared! Take a moment to get inspired by their aspirations, add these to your vision board, or simply reflect on your own salon ownership journey and the goals you’ve already accomplished...  Read More

As we step into 2025, it’s the perfect time to focus on building a loyal client base that will keep your salon thriving all year long. Loyal clients aren’t just regulars—they’re the foundation of your success. They visit more often, spend more during each visit, and recommend you to friends and family. While it’s exciting to bring in new clients, don’t overlook the value of nurturing those who already love your work. Here are tips to make 2025 your best year yet by keeping clients coming back for more!  Read More

It's that time to Jingle Bell rock out to some holiday hits, and we've got you covered with a playlist that will keep you jingling to the New Year. Everything from the classics to pop cover faves, you'll be rocking around the Christmas tree the rest of the holiday season.   Read More

Winding down from a stressful season doesn’t happen overnight, so It’s important to give yourself a few days of rest and relaxation to gain back control of your life and find your much-needed zen. Here are a few tips to help you recharge for the holiday season and to take with you into the New Year!  Read More

Looking to boost your revenue before year-end? The holiday season is the perfect time to level up your salon's retail game. With clients in the mood to gift and splurge, now’s the time to introduce festive offerings that keep them coming back for more. Here’s how to make the most of this opportunity and leave both you and your clients feeling merry and bright!  Read More

It’s the most wonderful time of the year... almost! But first, we have to get through Black Friday, Small Business Saturday and Cyber Monday. These shopping "holidays" were created to help consumers prep for the enormous season of gift-giving that is upon us, and as a small business owner, you can actually benefit from all three! You just have to be savvy about preparing your sales and promotions in advance. Here are some tips to get you prepped and ready for the late November shopping frenzy.  Read More

The holiday season is here, and we wanted to offer you some holiday marketing tips that will help you maximize the cheer and minimize the stress. These tips may also help you to bridge the gap on any year-end financial goals. Don’t let the pumpkin spice lull you into winter hibernation - let’s make these last three months your most profitable (and fun) yet.   Read More

We couldn’t bring everyone to New York Fashion Week, but we are bringing the looks to you! Read more to learn how to recreate the looks, created by Matthew Curtis for the Alice + Olivia showcase, styled by our team of Sola pros — using Briogeo products and GHD tools.  Read More

As autumn sets in, it is time to begin strategizing for the most bustling period in the beauty industry: the holiday season. Here are six tips to efficiently pre-book the holiday season and keep your holiday schedule organized and stress-free!  Read More

We’re still celebrating 20 years of Sola by spotlighting some inspiring Sola pros in our community... and last but not least, we are sharing the story of Sola pro and business coach, Christopher Michael! At Sola, you get more freedom not just behind the chair – but beyond the chair; and Christopher’s story is the perfect example of this...  Read More

Our third 20th-anniversary spotlight is Sola pro, Melanie Hasson from Sola Staten Island – South Shore Commons! She’s a hairstylist with a decade of experience under her belt, specializing in lived-in color, an educator for other independent beauty pros, an ambassador for BaBylissPRO, and last but not least (and the reason we found and connected with her!), she’s a content creator. With an impressive Instagram following of 143k and a feature in BLP's 30 Under 30, Melanie is a shining example of what it means to thrive after going independent.  Read More

We’ve always loved the quote "A year from now you’ll wish you started today” – but it’s never rang truer than when we heard Sola pro, Rashleigh Béaton’s story. Last year, we had a giveaway in partnership with CanvasMe – and the winner of the contest won a ticket to Sola Sessions AND a mentorship opportunity with John Mosley. Rashleigh was the winner of that contest, so he joined us as at the 2023 Austin Sola Sessions – before officially being a licensed barber or a Sola professional. A year later, Rashleigh joined us at the 2024 Vegas Sola Sessions as a part of John Mosley's team... and as an official and licensed Sola professional! Talk about a full circle moment...  Read More

The Sola story all began just over 20 years ago, when Kimi Bennett met up with Matt Briger and Stratton Smith in a Starbucks to hear about their business idea, Sola Salons. So much in life is happenstance, and that day Kim’s life was about to change in ways she couldn’t even imagine...  Read More

So much knowledge was dropped at 2024 Sola Sessions: Level Up in Las Vegas that we just couldn’t keep it all to ourselves! Whether or not you were able to attend, read on for our top 7 takeaways from the 2-day business-focused, immersive educational event.  Read More

Thinking of going independent? At Sola, we strive for every salon owner to experience the freedom they've been looking for; freedom to pick their service menu and products, and the freedom to have the work-life balance they desire. That's the reason why more than 16,000 beauty professionals have chosen to go Sola. So ask yourself: are you ready to experience the freedom of salon ownership?!   Read More

June is Pride Month, which is the perfect time to honor and celebrate our wonderful LGBTQIA+ community, here at Sola and beyond. As an independent salon owner at Sola, you have the opportunity to create a welcoming and inclusive environment for your clients that celebrates diversity and self-expression of all kinds. Here are some ways to honor the LGBTQIA+ community in your salon and show your support for Pride this June, and all year round.  Read More

In the bustling world of beauty, where trends change in a blink and competition is fierce, attracting and retaining ideal clients is crucial for success. Whether you're a makeup artist, hairstylist, esthetician, or any other beauty professional, your ability to connect with the right clientele can make or break your business. Here are some top strategies to help you find and attract your ideal clients!  Read More

It is important to regularly assess your business for a few reasons. As a Sola Professional, you are in total control of your own opportunity and earning potential. So whether you’re trying to set new goals to help your business grow or know how successful you were last quarter, it is up to you to know your numbers so that you can make positive changes that impact your business.  Read More

It’s no secret that our Faces of Sola ambassadors have good taste in all things beauty and hair trends, but did you know that they also have good taste in music? We aren’t surprised either 😉 We asked our newest Faces of Sola for their fave tracks – whether they’re jammin’ out in the salon or using with Reels and TikToks – so you can join in with them!  Read More

Have you ever wondered what exactly goes on at Sola Sessions? Maybe you're new to our community and keep hearing about this event, but have no idea what people are talking about... We're here to fill you on everything you need to know, plus why you should join us at the 2024 Sola Sessions: Level Up in Las Vegas (June 24-25).  Read More

Over 20,000 beauty professionals have discovered the Sola Difference and created a business they can call their own. So why do so many beauty professionals choose Sola? We wanted to go even deeper and ask, out of all of the salon suite models and companies out there, why choose Sola over another salon suite?  Read More

It is with great excitement that we introduce you to the 8 NEW Faces of Sola for 2024! We have a feeling you’re gonna love ‘em as much as we do... 🤩  Read More

After determining your preferred social platforms and content type, you're set to move on to the next phase: effectively scheduling your posts and optimizing your social media presence! Follow this guide to master your social media presence...  Read More

If you're a beauty professional wondering how to navigate the social media landscape, this guide is designed specifically for you. Follow these 3 steps to get started with social media mastery!  Read More

Every year we set out to kick the year into high gear with our resolutions and goals... and let's be honest, most years we fall short. We've got your back with three goal setting templates to help your goals feel more attainable; and set you up to make the next 365 days count for your personal and business goals!  Read More