6 Ways To Sell More Holiday Salon Retail

Looking to boost your revenue before year-end? The holiday season is the perfect time to level up your salon's retail game. With clients in the mood to gift and splurge, now’s the time to introduce festive offerings that keep them coming back for more. Here’s how to make the most of this opportunity and leave both you and your clients feeling merry and bright!

The best part? As a Solapreneur, you get to choose the products you not only use, but sell, and keep 100% of your profits.

Take advantage of the holiday splurge-fest and give yourself the end-of-year business boost you deserve with these holiday retailing tips:

1. Decorate & Create Festive Retail-Focused Displays

Get in the holiday spirit by transforming your salon into a cozy, festive oasis. Add simple touches like holiday lights and music to set the mood, or go all out with holiday-themed displays for gift sets and self-care products. Position displays in high-traffic areas to attract clients looking for gifts or a bit of self-care, and add holiday-themed signs highlighting any specials, including gift cards for family and friends. Use the freedom you have at Sola to show off your one-of-a-kind personality while giving your average ticket a boost!

(@hairby_maryssa)

2. Ready-To-Open Gift Sets

When clients are in your chair, ask them, "Who are you shopping for this holiday season?" and when they tell you, recommend products or gift baskets that could work for those loved ones on their shopping list. Not only will you save them the time and hassle of having to deal with the holiday shopping madness or post-office delays from shopping online, but you could potentially turn them on to new products they've never thought to buy before.

Gift sets are an economical and easy way to give the gift of self-care. People are often on a time crunch during the holidays, so when they make time to go to the salon, what a great way to sneak holiday shopping into their day!?

(@amberm_redken)

3. Bundle & Save

You can also offer discounts or specials for purchasing multiple gift sets. Put out a sign or mention when they are listing the people on their holiday shopping list, "Shopping for mom, sister, best friend and daughter? Buy three gift sets and get the fourth free!" This may encourage clients to spend a little more than they were planning in your salon in order to save time and money in the long run. Make sure that whatever special you offer doesn't hurt your bottom line. You should be marking up gift baskets enough that you can still profit with any deal you offer. 

4. Holiday Specials

Pair products with popular holiday services. For instance, offer a discounted take-home conditioner with a deep conditioning service. Name packages with seasonal flair – “Winter Hair Care Package” or “Holiday Blowout Special” so that they realize these are seasonal, and therefore time-sensitive offers.

(@novabeauty.bar)

5. Offer Product Samples as Gifts

Give sample-sized products to clients as holiday gifts. It’s a great way to express appreciation and introduce new products they may love enough to purchase later. Sample sizes are the best promotions to get people hooked on a new product.

6. Market Your Holiday Retail

Use social media, email, and texts to showcase holiday gift sets, reminding clients to check off their shopping list at your salon. Phrases like “gift of self-care” help associate your products with thoughtful gifting. Holiday displays and promotions can also encourage clients to book appointments to snag those limited-time deals.

Bring on the holiday cheer in your salon – your clients (and your bottom line) will thank you!