10 Ways To Promote Your Salon This Summer

Summer is just around the corner and with the summer vacations for both you and your clients also comes the possibility of more time away from the salon. In the interest of working smarter not harder, we compiled 10 summertime promotions to help you keep your business just as hot as the weather all summer long.

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Beat The Frizz: Are you feeling the summer heat? Come in during the month of June to beat the frizz! Enjoy a free deep conditioning treatment when you book an appointment for $50 or more 🔥

Let Freedom Ring: Life, liberty, and the pursuit of products… Come in any time during July to claim your free full-size styling product with any two services! 🇺🇸🙌

Better Together: Everything’s better with your bestie! Book a double appointment for you and a friend and you’ll both get a FREE gift plus complimentary refreshments 👯‍♀️🍹

Tag You’re It: In the comments below, tag two of your friends who you think deserve a little treat for a chance to win a 2 for 1 afternoon of beauty and bonding 💕

Show It Off: Stop by the salon for a new summertime look and then show it off with a picture on Instagram! Tag (@InsertYourInstaHandle) and use the hashtag (#InsertYourHashtag) for your chance to win 25% off your next visit! 📸🙌

(Hint: if you have a photo wall in your salon, it’s more likely that they will post if you take the picture for them)

Add Your Flair To These Post Ideas

Caption This: Post a picture of yourself doing something silly and caption it, “Did I make you laugh? 😂If so, repay the favor! Caption this silly snap and the one who makes me laugh the most will win a free product of your choice the next time you come in for a service!” 

Sharing Is Caring: Grow your social presence by hosting a Facebook or Instagram exclusive special. Post a picture with your salon branding on your social pages and have clients like and tag a friend in the comments to receive 15% of their next service.

Non-Social Media Ideas

Do You Get My Email?: Trying to bring your paper book into the 21^st century? Leave a sheet in your salon for clients to add their current email address for the chance to win a free add-on service. Tell them you’ll select one winner announced via an email blast (so they should use a working email!). This will help you start building a strong communications platform outside your social media channels to share all your special promotions!

Partner Up: Partner with another Sola pro who offers services you don’t for a special summertime package offer. Chances are your Sola fam is also trying to find new ways of promoting their services to new clients. If you do hair but not nails or massage therapy, find another Sola professional in your location to see if you want to offer a special together.

Send This Text To Fill Your Books: Have some downtime in your week? Send a text blast using SolaGenius or your preferred text message marketing platform saying, “I have an opening on DAY at TIME. The first person to grab the slot will receive a free conditioning treatment ($ VALUE) to help keep away that summer frizz!”