Tips to Increase Client Loyalty in the New Year

As we step into 2025, it’s the perfect time to focus on building a loyal client base that will keep your salon thriving all year long. Loyal clients aren’t just regulars—they’re the foundation of your success. They visit more often, spend more during each visit, and recommend you to friends and family. While it’s exciting to bring in new clients, don’t overlook the value of nurturing those who already love your work. Here are tips to make 2025 your best year yet by keeping clients coming back for more!  

Create Strong Relationships 

Loyalty comes from trust and connection. Start with open communication during consultations, where you can learn about their lifestyle, style preferences, and hair frustrations. Tailor their experience based on what you discover—whether they’re constantly on the go or love experimenting with new looks. Tools like SolaGenius can help you jot down personal notes to follow up on at their next appointment, showing you truly care about their individual needs. 

Say Thank You 

A heartfelt “thank you” shows clients they matter. Handwritten notes or personalized follow-up texts after appointments make them feel valued. You can also surprise them with small gifts like product samples—simple gestures that make a lasting impression. Bonus: introducing them to a new product they love could boost future sales! 

Be Prompt and Courteous 

Respect your clients’ time by starting and ending appointments on schedule. If you’re delayed, a quick call or text shows you value their time and keeps their trust intact. Consistency in honoring their schedules helps ensure they’ll keep coming back. 

Partner with Other Professionals 

Expand your offerings without adding more to your plate by collaborating with fellow Sola pros. If you specialize in hair, team up with a nail artist or esthetician in your studio to offer referral discounts or package deals. This not only enhances the client experience but also helps you build a supportive community within Sola 

Be Consistent 

Predictability and professionalism are essential for client trust. Whether it’s the quality of your work or how you communicate—text, email, or in-person—maintain a reliable approach. Pre-booking is key to filling your calendar, so make it seamless with tools like SolaGenius. Consistent messaging and a clear salon mission will reinforce your brand identity. 

Go the Extra Mile 

Small surprises can make a big impact. If you have extra time, extend their scalp massage or offer a complimentary deep conditioning treatment. You don’t need to do this every time—sporadic, thoughtful gestures leave clients feeling pampered and eager to return. 

Stay Connected 

Keeping in touch between appointments keeps you top-of-mind. Share hair care tips, product promotions, and loyalty rewards through email newsletters or social media. Even a simple text or email thanking them for their loyalty or offering a special deal can strengthen your connection. Not a designer? Try out Canva for customizable social media and email templates to match your aesthetic and branding!

Listen and Adapt 

Every client’s needs are different, and those needs can change over time. Start each appointment with questions about what they want from the service, their budget, and any concerns. Checking in about their mood or comfort level lets you create an environment tailored to them—whether they’re in the mood to chat or just relax. 

Have Fun 

If you love what you do, your clients will feel it, and they’ll have a better salon experience because of your joyful, positive energy. It's your salon. Your standards. Your Sola! 

Don't forget to customize your salon so it reflects your unique style. Your studio should be your home away from home and a place you and your clients want to spend time. Close the door and turn up the tunes to get those happy vibes flowing. At Sola, it’s easy to love what you do!