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Business & Marketing
The Art of the Monthly Promo
Posted on June 1, 2016
Erica Bail
Promotions are a fantastic way to bring new and repeat business into your salon. They give your clients an extra special reason to book an appointment, and they entice potential clients to give your salon a try. There are so many opportunities to create excitement around holidays, themes and important times in people’s lives; promos invite your guests to connect with your salon throughout sentimental times of the year.
It’s not always easy to come up with ideas, though… Which is why we put together a list of ideas to help you plan a year’s worth of monthly promotions. The below suggestions can be easily modified to fit your salon’s unique services.
January – New Year, New You
Start the year off with a fresh new look! Come into the salon during the month of January, and get 15% off hairstyle makeovers. Call for more information.
February – Valentine’s Day
Treat yourself this Valentine’s Day with a pampering spa experience at Sola! Book any relaxation service during the month of February, and get a free aromatherapy gift. Don’t wait! Call today.
March – Spring Breakers
Whether you’re heading off for sunny beaches this spring break or just taking some time to decompress at home, now is the perfect time to shake off those winter blues. Come in this month for a spa mani/pedi for just $75!
April – April Showers
April is the perfect month to shower yourself with treats! All month long, save 15% when you purchase a product bundles at Sola. Stop by today to see what goodies we have on sale!
May – Summer Style
The days are getting longer, and school is almost out! Celebrate the new season with a fresh, easy style perfect for summer. Book a color appointment any time during the month of May and get a haircut for half off! Call for more details.
June – Summer Solstice
Are you feeling the summer heat? Come in during the month of June and beat the frizz. Enjoy a free deep conditioning treatment with every appointment $50 or more.
July – America the Beautiful
Life, liberty, and the pursuit of perfect hair… Come in any time during July to claim your free full-size styling product with any two services. Call us for details!
August – Bring a Friend
National Friendship Day is the first Sunday in August, so we are celebrating friendships all month long! Book a double appointment for you and your bestie, and you’ll both get a FREE gift plus complimentary refreshments during your appointments.
September – Back to School
That crisp edge in the air means it’s time to head back to school. Make sure your little ones are school photo ready with a fresh cut! Book an appointment for a child’s haircut any time during September, and receive 20% off an adult cut to go with it.
October – Fall in Love With Your Hair
We’re hosting a FREE styling workshop to help you learn how to make the most of your hair. Special retail discounts and door prizes will be given away – you won’t want to miss it! Call today to reserve your spot.
November – Giving Thanks
This month, we are all about being thankful and we want to give back. Bring in your extra winter clothes and blankets for 10% off your retail purchases and will donate them (alongside a few services!) to those in need at a local homeless shelter. Book your appointment today and help us make a difference!
December – Party Primping
Holiday parties mean glitz and glam, and we have the perfect products for just that. Stop in this month to shop from our expanded holiday product assortment, and put your name in a drawing for a free makeover!
Once you have decided which promos to offer, be sure to market these special deals! Put together a calendar of reminders and allow your promotions to run for the full month. Use social media to help spread the word, and make sure to tell every client who walks through the door what your upcoming specials are going to be. Your guests will look forward to every special offer and will love celebrating with you all year long!
BONUS!
Check out a few more promotional ideas from Sola:
