Top Goals for Independent Beauty Professionals in 2025

There’s something so refreshing, inspiring, and magical about the start of a new year. It’s the perfect time for a clean slate, a fresh start, and an opportunity to set goals—big or small! 

We know our community of 20,000+ independent beauty pros are not just goal setters, but true goal getters. Still, we wanted to hear directly from them about their goals for 2025. Here’s a recap of what they shared! Take a moment to get inspired by their aspirations, add these to your vision board, or simply reflect on your own salon ownership journey and the goals you’ve already accomplished 💙 

1. Business Growth 

Our entrepreneurs have goals centered around entrepreneurship – surprise, surprise! 2025 is all about business growth—whether it’s expanding their clientele and/or services, surpassing their sales goals, or building a fully booked schedule. And let’s not forget about boosting those retail offerings to allow clients to replicate that salon-fresh look (and increase that bottom line!) 

2. Education & Skill Development 

Continuing education is a key focus for our community in 2025! From taking classes to earning certifications and mastering new trends, our pros are constantly pushing themselves to stay ahead and offer the best for their clients. 

3. Creativity & Innovation 

Creativity is at the heart of everything beauty pros do, and it’s no surprise that returning to creative projects like editorial work and elevating their social media presence were common goals. Many pros are also setting their sights on creating digital education courses to share their expertise and inspire others in the industry! Community over competition 🤝 

4. Building & Fostering Relationships 

Building strong, lasting relationships with clients is a top priority. Many of our pros are focused on nurturing those connections and creating loyalty. Some are looking to fill their books and bring in new clients—but once you lock in your dream client, the key is keeping them coming back for more. Check out our latest blog on Tips for Increasing Customer Loyalty in the New Year for strategies to strengthen client relationships and grow your business. 

5. Personal Growth & Work-Life Balance 

Achieving that perfect work-life balance is key to longevity – and success—in this industry. Many pros are focusing on self-care, mindfulness, and creating peaceful spaces for both themselves and their clients to unwind. These personal growth goals are just as important as business ones... remember, you can’t pour from an empty cup! 

6. Ambitious Aspirations & Long-Term Success 

Dreaming big is what it’s all about! Whether it’s reaching six-figure incomes, expanding businesses, or upgrading to larger studios, our community is determined to make their dreams a reality. They’re also focused on building lasting success through client retention, sustainability, and creating businesses that stand the test of time. 

7. Giving Back & Positivity 

At Sola, we believe in the power of positivity! Many of our pros are dedicated to spreading joy, mentoring fellow professionals, engaging in philanthropic efforts, and fostering a welcoming, supportive atmosphere in their studios. Your studio, your vibe ✨ 

8. Inspiring Others & Community Connection 

One of the most heartwarming goals we see is our pros’ desire to inspire others to open their own studios. Whether they’re mentoring or simply sharing their journey, our pros are lifting others up and making a difference in the industry. Like we said, community over competition, all year long! 

If your resolution is to become a salon owner in 2025, check out our salon suites for rent – we would be thrilled to welcome you to the Sola family 🎉 

Here's to a prosperous and beautiful New Year!