Episode 52: Setting Up Your Sola Systems With Steven Wren + Ashley White

As a salon owner, you wear so many hats. Systems help you create more efficiency in your business so you can spend more time doing the things you love most. On this episode (originally recorded as a webinar), Faces of Sola Ashley White and Steven Wren share how they lean into the tools created by Sola to set themselves up for success and, if you're not already leaning into any of these tools, how you can get started. 

One of the Sola tools we cover is Sola Pro - a Sola-exclusive app to help you stay educated and inspired in the palm of your hand. Using Sola Pro (which recently got a total makeover), you can quickly and easily update your free Sola webpage. Tune in to hear Sola’s Chief Marketing Officer, Jennie Wolff, explain how to take advantage of your Sola webpage to significantly grow your clientele. 

Ashley also speaks about SolaGenius and how she leans into features like the color-coded calendar and text and email marketing to save hours each week and keep her books full. 

Sola has you covered from online booking to streamlining your backbar ordering with our new online distributor, BeautyHive, which offers perks like free next-day delivery and rewards points. At Sola, whether you want to increase your revenue, become an educator or spend more time with your family, we’ve got your back with tools and systems to help you succeed. 

In This Episode

[00:39] Welcome to the show, Steven and Ashley! 

[01:02] Steven shares a quick background.

[01:10] Ashley shares a little about herself.

[04:18] Ashley believes that really good booking software was most important when she first started her studio.

[04:54] Steven agrees that the online booking system is key.

[06:41] Ashley has added new systems over the last six years.

[07:32] Steven maximizes his time management with systems.

[09:14] Steven discusses his web presence and where he can be found.

[09:42] Ashley says that she gets the most traffic off her Sola webpage.

[11:00] When was the last time you Googled yourself?

[13:53] Jennie talks about setting up your free Sola webpage.

[15:44] Steven shares why he believes websites are so important.

[18:09] Steven believes that with Sola, there is so much great cross-promotion from non-competing businesses.

[19:03] Steven and Ashley share where they promote their webpages.

[21:45] There are over 500 on-demand educational videos, almost 100 different special offers from brands in the industry on the Sola Pro app.

[23:22] Ashley talks about SolaGenius.

[27:34] Ashley discusses the calendar on SolaGenius.

[29:47] Listen as Ashley talks about the Book Now feature.

[32:25] Switching to SolaGenius using the White Glove Service takes the stress out of changing platforms.

[35:13] Steven has over 500 clients on his books.

[35:56] SolaGenius sends you a message once a client checks out to ask if you want to add notes on the client.

[38:18] Steven speaks about how he keeps his backbar and retail stocked.

[39:53] Ashley likes to have her products ordered and delivered.

[40:39] Jennie discusses BeautyHive with their real-time inventory.

[42:05] Ashley speaks about her first shopping experience using BeautyHive.

[45:59] Steven shares how he stays up on his education while running his barbershop.

[48:35] Jennie speaks about the new Sola Sessions virtual experience.

[49:09] How do you track what you need to order for your retail bar?

[50:50] “How did you find Sola?”

[52:54] Thank you so much for being on the show!

Stay Connected

Sola Salon Studios

Facebook | Twitter | Pinterest | Instagram

Connect with Steven

@mrwrencuts

Ashely White

@ashleywhitestudio